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4k. Bring Cinema Home. Now save $1000 on select 4K Ultra HD TV models.
  • Sale
    84.6” (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-85X950B
    4.25

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 19,999.99
    $ 24,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
    • Free VIP consultation and on-stand or on-wall
      installation with purchase. Wall bracket sold separately.
      Please expect a phone call prior to shipment.
      Need help? Call 1-877-295-7669.
  • Sale
    65” Class (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-65X950B
    4.75

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 5,999.99
    $ 7,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    78.6” (diag) X900B Premium 4K Ultra HD TV
    Item: XBR-79X900B
    3.4545

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1,2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 7,999.99
    $ 8,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    64.5” (diag) X900B 4K Ultra HD TV
    Item: XBR-65X900B
    4.3714

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 3,799.99
    $ 4,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    54.6” (diag) X900B Premium 4K Ultra TV
    Item: XBR-55X900B
    4.275

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with XDR3, HDMI support for next gen 4K players and services4

    In Stock
    $ 2,799.99
    $ 3,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    69.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-70X850B
    4.4583

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 3,999.99
    $ 5,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    64.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-65X850B
    4.5905

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 2,299.99
    $ 3,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    54.6” (diag) X850B 4K Ultra HD TV
    Item: XBR-55X850B
    4.5439

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,499.99
    $ 2,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    48.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-49X850B
    4.5135

    Model Features: 4K Ultra HD, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®1, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,399.99
    $ 1,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    55” class (54.6” diag) 4K Ultra HD TV
    Item: XBR-55X800B
    4.8333

    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled to 4K Ultra HD2, or stream 4K movies and TV shows from Netflix or Amazon Instant Video.

    In Stock
    $ 1,399.99
    $ 2,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • New!
    75” class (74.5” diag) 4K Ultra HDTV
    Item: XBR-75X940C

    Revel in gorgeous 4K resolution1, our best-ever contrast and powerful front-facing speakers. All of your HD movies and shows are upscaled to super-clear 4K2. Even 4K streaming is enhanced5. Add in Sony Android TV with apps, voice search and Google Cast4 and it’s our best looking, best sounding and smartest TV ever.

    Accepting Pre-Orders Now. Estimated Ship Date 05-28-2015
    $ 7,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • New!
    43” class (42.5” diag) 4K Ultra HD TV
    Item: XBR-43X830C

    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy. There’s even a One-Flick remote boasting a shortcut menu to your favorite videos on YouTube™ and more3.

    Accepting Pre-Orders Now. Estimated Ship Date 05-07-2015
    $ 1,299.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • New!
    55” class (54.6” diag) 4K Ultra HD TV
    Item: XBR-55X850C

    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy.

    Accepting Pre-Orders Now.
    $ 2,199.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • New!
    65” class (64.5” diag) 4K Ultra HD TV
    Item: XBR-65X930C

    Revel in gorgeous 4K resolution1, a dramatic combination of color and contrast, and powerful front-facing speakers. All of your HD movies and shows are upscaled to super-clear 4K2. Even 4K streaming is enhanced5. Add in Sony Android TV with apps, voice search and Google Cast4 for an ultimate smart TV experience.

    Accepting Pre-Orders Now.
    $ 4,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • New!
    49” class (48.5” diag) 4K Ultra HD TV
    Item: XBR-49X830C

    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy. There’s even a One-Flick remote boasting a shortcut menu to your favorite videos on YouTube™ and more3.

    Accepting Pre-Orders Now.
    $ 1,599.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    65” class (64.5” diag) 4K Ultra HD TV
    Item: XBR-65X800B
    5.0

    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled to 4K Ultra HD2, or stream 4K movies and TV shows from Netflix or Amazon Instant Video.

    In Stock
    $ 2,099.99
    $ 3,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • New!
    75” class (74.5” diag) 4K Ultra HDTV
    Item: XBR-75X850C

    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy.

    Accepting Pre-Orders Now.
    $ 4,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • New!
    65” class (64.5” diag) 4K Ultra HD TV
    Item: XBR-65X850C

    Join the 4K revolution with four times more clarity than HD1. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing2 and features Sony’s widest color spectrum ever created. Powered by TRILUMINOS™ display technology, true-to-life colors pop with stunning vibrancy.

    Accepting Pre-Orders Now.
    $ 3,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.