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Alpha Inter-changeable Lens Cameras

Save up to an additional $500

When you bundle select cameras with a qualifying lens.

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Free accessories with purchase.

Get a free grip and two batteries with the purchase of the SLTA99V DSLR ($520 value).

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Mirrorless Cameras. The Next Generation of DSLR.

MIRRORLESS INTERCHANGEABLE LENS CAMERAS are optimal for photographers who want lightweight, state-of-the-art cameras that take professional shots. By removing the mirror within the camera, Sony packs bigger capability into a smaller body. With a line of cameras boasting the world’s fastest auto focus3, ability to shoot up to 11 frames per second, Full Frame Image Sensors and Wi-Fi®/NFC connectivity for instant sharing, Mirrorless cameras are the future of photography and Sony Alpha cameras are the leaders.

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Every lens tells a story.

With over 50 interchangeable lenses and adapters, including the world-renowned Zeiss® and impressive G Series lenses, you can choose the perfect piece of glass for every composition and shoot with greater freedom and control.
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Revolutionary Autofocusing Technology – Faster than conventional DSLRs.

The launch of Sony's a6000 mirrorless camera also introduced the world's fastest autofocus technology. At just 0.06 seconds, this technology lets you caputre flying water drops and fleeting smiles with ease. Sony DSLRs, like the a77 II, also boast a record-breaking 79 phase-detection AF points and award-winning Translucent Mirror Technology™ which enables phase-detection Autofocus in live-view model and while shooting Full HD video—a world's first.
Shop a6000 Mirrorless Camera Shop a77 II

Shoot and Share with Wi-Fi and NFC.

Wi-Fi and NFC (Near Field Communication) connectivity make it simple to show and share, your best shots with your friends, family and social network directly from the camera or through your smartphone . And with NFC-compatible smartphones, tablets, or TV's, it's even easier--in just one step you can transfer photos or video directly to the device.2

Hollywood Magic in the Palm of your Hands.

Sony Alpha cameras do more than just take pictures. They also shoot video in Full 1080 HD at 60p, 60i, 30p or 24p, as well as 4K output. And Hollywood is noticing. Some of Sony's more advanced Alpha cameras, like the a7S, are now being used to film commercials, TV shows and feature length films.
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Do more with your camera with
PlayMemories Camera Apps™.

Sony's PlayMemories Camera Apps feature allows you to keep adding new functionality to your camera. From convenience apps to creative apps, photography has never been easier or more fun. Smart Remote Control lets you use your smartphone or tablet to remotely control your camera functions like shutter, aperture or flash. Creative apps like Time Lapse or Star Trail allow you to create images that normally would require lots of post-production work in photo editing software programs. But with PlayMemories Cameras Apps™ they are now a snap.
Discover Camera Apps

Features Professionals and Enthusiasts Love.

Sony Alpha cameras offer a host of features that pros love. OLED Viewfinders are a smarter option for photographers allowing them to see changes to cameras settings in real time without ever taking their eye away from the viewfinder. Plus, advanced controls are intuitive and easy to use and customize. Dust & moisture resistance1, PC Control, silent shutter and more.
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Leading the world in
Sensor Technology.

Sony is the No. 1 manufacturer of image sensors for digital cameras and video recorders in the world. And all of Sony Alpha cameras are equipped with either APS-C or Full Frame Image Sensors offering amazingly high resolution, astoundingly beautiful color reproduction, sharp images and low-light performance as compared to cameras and smartphones with smaller sensors.

Community and Events

Artisans of Imagery

More and more professional photographers and enthusiasts are choosing Sony Alpha cameras for their professional and personal use. From Pulitzer Prize Winners to National Geographic Photographers, learn why these pros choose Sony Alpha to create amazing images and video. Check out galleries with their stunning photographs and even learn some tips and tricks for better photos and videos.

Learn More about Artisans of Imagery

World Photography Organization

The World Photography Organisation (WPO) is a global platform for photographers and the wider industry to communicate, cultivate and congregate. The WPO site offers newsletters, web chats and a photo magazine showcasing photographers and their work around the globe. Additionally, in partnership with Sony, they host the annual Sony World Photography Awards showcasing the best of photography in various countries. Click on the link to learn more or to submit your photos into the contest.

Learn more about WPO
Enter the Sony World Photography Awards

Calendar of Events

Want to learn more about photography or your Sony Alpha camera? Check out the link below for a list of events happening in your area.

Find Events

Sony Camera Club on Flickr

Become a Sony Camera Club Member on Flickr and and join discussions, share photos and enter monthly photo challenges. It's a great way to engage with other Alpha camera owners or get inspired.

Visit Sony’s Flickr Page

Alpha Universe Magazine

Alpha Universe magazine is made especially for Alpha Photographers and created by the publishers of Popular Photography and American Photo Magazines. Read and get inspired about exciting projects using Sony cameras. Available via digital PDF download or app.

Download PDF
Android App
iTunes App
Show footnotes
  1. Dust & moisture resistance feature only on a7, a7R, a7S, a77II and a99 models
  2. Only capable with NFC-compatible TV's or smartphones and tablets running Android OS. Video transfer only available on a5100.
  3. Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of February 12, 2014, based on Sony research. Measured using internal method with E PZ 16-50mm F3.5-5.6 OSS lens mounted. CIPA guideline compliant.

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