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Watch the games in 4K. Save $1200 and get a free wireless subwoofer with select 4K TVs.
Buying from the Sony Store pays off. Enjoy 0% financing, price assurance and free delivery when you buy directly from the Sony Store.
4k. Bring Cinema Home. Now save $1000 on select 4K Ultra HD TV models.
  • New!
    84.6” (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-85X950B
    4.25

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 24,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
    • Free VIP consultation and on-stand or on-wall
      installation with purchase. Wall bracket sold separately.
      Please expect a phone call prior to shipment.
      Need help? Call 1-877-295-7669.
  • Sale
    New!
    65” Class (diag) X950B Flagship 4K Ultra HD TV
    Item: XBR-65X950B
    4.8571

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®5, X-tended Dynamic Range PRO with 3x brightness range3, TRILUMINOS™ display, HDMI support for next gen 4K players and services4

    In Stock
    $ 6,999.99
    $ 7,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    78.6” (diag) X900B Premium 4K Ultra HD TV
    Item: XBR-79X900B
    2.6667

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1,2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 7,999.99
    $ 8,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    64.5” (diag) X900B 4K Ultra HD TV
    Item: XBR-65X900B
    4.5714

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with X-tended Dynamic Range3, HDMI support for next gen 4K players and services4

    In Stock
    $ 3,799.99
    $ 4,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    54.6” (diag) X900B Premium 4K Ultra TV
    Item: XBR-55X900B
    4.7143

    Model Features: 4K Ultra HD1, Motionflow™ XR 960, media up-scaled to 4K quality1, 2, iconic design with front speakers, wireless HD streaming with built-in Wi-Fi®5, TRILUMINOS™ display, Dynamic Edge LED with XDR3, HDMI support for next gen 4K players and services4

    In Stock
    $ 2,799.99
    $ 3,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    69.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-70X850B
    4.5

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 3,999.99
    $ 5,499.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    64.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-65X850B
    4.52

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 2,799.99
    $ 3,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    54.6” (diag) X850B 4K Ultra HD TV
    Item: XBR-55X850B
    4.3421

    Model Features: 4K Ultra HD1, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®4, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,799.99
    $ 2,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.
  • Sale
    New!
    48.5” (diag) X850B 4K Ultra HD TV
    Item: XBR-49X850B
    4.5

    Model Features: 4K Ultra HD, Motionflow™ XR 240, media up-scaled to 4K quality1, 2, wireless HD streaming with built-in Wi-Fi®1, TRILUMINOS™ display, Dynamic Edge LED backlight, HDMI support for next gen 4K players and services3

    In Stock
    $ 1,499.99
    $ 1,999.99

    Special Offers

    • Free shipping on all orders of $25 and up.